Carmen Alicia Villarreal Treviño

Carmen Alicia Villarreal Treviño is the Director of Casa San Matías, a tequila company based in Los Altos de Jalisco. She was born in Nuevo Laredo but has lived more than 30 years in Guadalajara making her feel like a true Tapatia. She has been on the Board of Directors of both the Tequila Chamber of Commerce and the Jalisco Industrial Chamber of Commerce. She is the only woman holding a leadership position in the tequila industry and her company is the only one that is 100% Mexican. Ms.Villarreal earned a degree in marketing at the Technological Institute of Advanced Studies in the West, ITESO, as well as a Masters in Business Management from the IPADE Business School.

Ms. Villarreal is a woman with a high sense of humanity and she belongs to several institutions that serve the community such as the SECURA, which supports people who have had a great loss, either in the death of a loved one, job, divorce or serious disease like cancer. She also supports ACORTAR DISTANCIA which is an institution dedicated to helping homeless children in the most marginalized inner-city neighborhoods. Additionally, Villareal helps support Asociación Tepeyac which is dedicated to support immigrants in New York City.