Mission:

The Mision of Cinco de Mayo Parade in New York City is:

• To share our culture while establishing a sense of community among Mexicans. Awareness about cultural presence of  Mexican heritage in New York. Drawing attention from media, elected officials, and corporations.

• Fundraising  for supporting Youth Leadership Program of Asociacion Tepeyac, and providing Scholarships for Children of Immigrants so they can pursue a college education.

Diversity and Unity.

The Cinco de Mayo Parade is a way to share our culture to other ethnic groups here in New York City.

In addition, this parade shows how many organizations of sports, marching bands, folkloric ballets, soccer and baseball teams, mariachi bands and all who participate want to help to unite their communities.

This parade is an invitation for all multicultural ethnic groups, Newyorkers and guests, to share our values, diversity, and heritage. Every single person is welcome to come and join those who participate. Since it is a lot of hard work to make the parade come true, it deserves to be seen.

Marketing Opportunities &
Connection With Costumers.

All of those who take part in the Cinco de Mayo Parade are nourished by it. Families, kids, and a lot of organizations will be enjoying the music, dance and customs, as well as the presence of a whole array of celebrities. From mariachis to famous soccer players, and from traditional music to rock bands will integrate the festivity. So this is a great opportunity to display your product to a massive amount of people.

In addition, you will have the opportunity to give some samples of your product to the people. Maybe you’ll have a new product and this is way to let people know about it. You can also have feedback from your costumers and even from the new costumers that you will have. By doing this, your costumers will know that you actually care about what they think and they will feel more secure when using your product or they will get the information they wanted to have, which will be useful for them.

Also, the media will be there, so not only the people on the parade will know about you and your product but all who see television will know, too. So you will definitely benefit from all this by one or notherway.